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A franchise can add oomph to an already thriving moving industry. Since 1990, Rick and Chip Dircks have been in the business of moving people and their belongings. With the launch of Dirck Moving Services they had plans of expanding geographically. Sixteen years later, the business still hasn’t moved beyond

Phoenix

but it has become the most diversified moving company in the state and all credit goes to the brothers for having added the RE/MAX franchise to their business. Adding Real Estate to their list of services has made them a leader in the market and the company is now simply called Dircks. They thought of this change when they noticed that corporations were increasingly using third party relocation services to workout the logistics during the moves and not directly with the moving companies. As a result to determine their presence in the market they launched their own in-house relocation firm and later realized it would be more effective under a national brand. So in November 2005 they purchased a RE/MAX franchise, which offered moving assistance in addition to real estate. According to Rick it gave them a lot more resources. The decision was a wise one and   they are expecting the real estate portion to bring in 10% of their projected 2006 retained revenue, which is just under $14 million.

This entry was posted on Wednesday, June 27th, 2007 at 7:45 pm and is filed under Franchise. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.